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We proudly live our vision — to elevate life with every glass raised. Learn more about our winemaking process.
Our Process

240 Days Started in 1945 as Canandaigua Industries and grew through 1954 and beyond

Humble Beginnings


At the age of 21, Marvin Sands purchases Canandaigua Industries in Upstate NY. With only eight employees, he sells bulk wine in barrels and bottles. In its first year, the company sells approximately 200,000 gallons of wine.

Building a Winning Brand


The introduction of the brand, Richard’s Wild Irish Rose, spearheads the growth of the company. Its unique franchising system helped the brand grow rapidly, allowing Canandaigua Industries to develop its own wine production facilities to meet the explosive demand for Wild Irish Rose.

240 Days came from Canandaigua Wine Company and continues to grow to this day

Boom Years


Canandaigua Wine Company becomes the eighth-largest U.S. wine producer with net sales passing $50 million.

Becoming 240 Days


Combining best-in-class expertise with the highest quality of ingredients, winemaker Nova Cadmatre founded 240 Days. A short year later, the brand released its first vintage.

It's Only the Beginning


The story doesn’t stop here. We invite you to continue the 240 Days legacy by making everyday moments unforgettable with our growing portfolio of Finger Lakes wines. Our story continues with you and the memories we will make together.

We’ve grown, but we’ve never forgotten our roots or the values that got us here:

  • We know what vision, tenacity, hard work, and passion can yield.
  • We understand the value in dreaming big.
  • We support smart risks and out-of-the-box thinking.
  • We applaud the visionaries who are shaping tomorrow’s beverage alcohol landscape.
Our Roots